Expo / Global
In good hands
For Europe’s storied luxury brands, the future depends on safeguarding the traditions of the past. That’s why dedicated schools across the continent are working to ensure that younger generations learn the traditional crafts that we can’t afford to lose.
The rise of AI and a slowdown in luxury consumption have cast a shadow over the fashion and design sectors. Yet heritage luxury businesses are taking a longer-term view. Instead of following technological trends or being discouraged by market conditions, they’re doubling down on the crafts that they have honed for decades – or even centuries.
Forward-looking brands are making significant investments in education, hoping to pass down craft skills to younger generations – not only through apprenticeship schemes but by opening dedicated schools where…
