Sportswear / Global
In the running
The major names in sportswear might have been stumbling of late but several new and emerging brands are coming up fast to keep the sector in good financial health. Here we assess the missteps made by Adidas and Nike, and look at which young labels are heading up the chasing pack.
You would be forgiven for assuming that 2024 was a rough year for the sportswear industry. News headlines repeatedly turned to the downgrade in Adidas’s China business, as well as executive reshuffles at Nike and the drop in the sportswear giant’s revenues, marking its worst downturn in a decade. Yet the poor performance of the sector’s major players doesn’t represent the industry at large. For some, it’s quite the opposite, says Erwan Rambourg, global head of consumer and retail research at hsbc. “The leader has been experiencing so much pain and…
